Why do we need consistency in our brand?
A unified approach to graphics fosters a strong and consistent image for both internal and external audiences, and differentiates us from other institutions. Every time we use our logo, tagline, photographs, or graphics, we are creating an image of Pensacola State College. These verbal and visual elements either create a first impression or they reinforce the image of our College.
Who is responsible for following the style guide?
All of us! Everyone who communicates internally or externally on behalf of the College contributes to our brand. The success of our brand identity program depends on the cooperation of all members of the College community.
Are there exceptions to the style guide?
Rarely, if any! In those rare cases, the changes MUST be approved by the Office of Marketing and College Information.
General questions regarding the Brand Manual/Style Guide including logo, color palette, typography, graphics and imagery must be directed to the Office of Marketing and College Information.
Where can I find a digital version of the Pensacola State College logo?
Contact the Office of Marketing and College Information and we will provide you with the file in the format you need.
What digital forms of the logo are available?
.eps – preferred by vendors and is generally used in higher-end desktop publishing programs. This format also has the advantage of being able to make it as big or as small as you wish without losing sharpness. You may not be able to open the .eps file directly on your computer without specific software but it can be ‘placed’ into a Word document.
.png – works well in the various Microsoft Office applications.
.pdf – good format to send to others due to the ubiquity of the Adobe Acrobat Reader program and is technically similar to the .eps format.
.jpg – can be used in web applications, though professional web developers should prefer to create specific sizes and resolutions from one of the other formats. The .jpg should not be used in physical sizes larger than a few inches across.
Who do I call if I have a problem?
Please contact the PSC Office of Marketing and College Information with any questions or concerns about logo or any other design issues. We’re a creative, professional team that provides services to all divisions, support areas and programs that wish to communicate through printed or electronic materials. Our office produces and/or supervises the production of ALL official College materials.
Do I have to have my designs approved by anyone?
Yes! All materials utilizing the PSC logo or tagline MUST have final approval from the Office of Marketing and College Information.