Why do we need consistency in our brand?
A unified approach to graphics fosters a strong and consistent image for both internal and external audiences, and differentiates us from other institutions. Every time we use our logo, tagline, photographs, or graphics, we are creating an image of Pensacola State College. These verbal and visual elements either create a first impression or they reinforce the image of our College.
Who is responsible for following the style guide?
All of us! Everyone who communicates internally or externally on behalf of the College contributes to our brand. The success of our brand identity program depends on the cooperation of all members of the College community.